19 July 2011

 Adelaide-based travel group, Phil Hoffmann Travel, has been named Australia's Best Travel Agency Retail (Multi Location) at the annual AFTA National Travel Industry Awards.

Accepting the award before 1000 industry peers at The Westin Sydney, Phil Hoffmann Travel MD, Phil Hoffmann, said he was honoured to have his agency recognised as Australia's best by industry peers. 

"I'm very proud to have won. It's a very nice feeling to have your people and your place in the industry recognised,” Phil said.

“It’s also great for the staff, as knowledge that their hard work is being recognised encourages them to keep striving to be the best. 

"We've got a great culture that we've instilled in staff for over the 21 years, but what I think contributed most to our win is consistency. It's not what you do once or twice, but what you do every day in looking after your clients that makes you a success and that's helped us claim this year's prize.

"I'd like to thank all of my 130 staff, each of my suppliers and, of course, my wife.”

AFTA CEO, Jayson Westbury says the event provides an opportunity for the industry to come together and celebrate the year's biggest achievers. 

"Travel is an important part of our lives in Australia. Rewarding the players who have most positively impacted the industry each year promotes healthy competition while encouraging the industry as a whole to continue growing,” he says.

Phil Hoffmann Travel also won the Best Innovation in Marketing – Retail Agency category for the 'A Night on the Deck' promotion, staged in conjunction with Silversea Cruises, women’s fashion designer Liz Davenport, Grahams Jewellers and BMW.