05 November 2010

Facebook friendships are set to be tested this summer with the launch of Holden’s online iQ test – www.holdeniQ.com.au.

The test, which supports the launch of new Series II Commodore, puts participants through their paces in a number of intelligence challenges including memory and spatial recall games and general knowledge.

Once the test is completed, users are given a Holden-iQ score which they can share with friends and followers via Facebook and Twitter and issue an ‘intelligence challenge’ to their online contacts.

In a game of chance, not skill, one lucky participant will also win a new Series II Calais-V Sedan when they enter the draw online. Players with the largest social networks will stand the best chance of winning - every friend they challenge gets them an extra entry into the draw.

Holden’s Director – Marketing, Philip Brook says while the test will be fun, it will also generate healthy rivalries amongst friends.

“The new touch-screen Holden-iQ system is a major feature of the new Series II Commodore - it’s the most advanced infotainment package from Holden and rivals many of the systems in prestige vehicles,” he said.

“Just as Holden-iQ makes Commodore clever, we wanted to extend that theme online – so we’re offering Australians the opportunity to show their friends how clever they are and no doubt create some healthy competition in the process!”

The Holden-iQ system is highly intuitive and features a large colour touch-screen, optional Satellite Navigation with live traffic updates (standard on SS-V, Calais-V, Caprice and Caprice-V), enhanced Bluetooth® and full iPod® compatibility. All models from Berlina upwards include the ability to rip and store up to 15 CDs to an internal flash-drive.

In addition to Holden’s own iQ test, Holden is the major partner of Channel 9’s upcoming National IQ Test which will air live on 9 November. The show will be hosted by Eddie McGuire featuring six teams - WAGs, trendies, entrepreneurs, sports fanatics, Generation Y and impersonators.

To join the conversation on the Holden-iQ test, visit www.facebook.com/holdenaustralia