24 August 2011

The AMI Awards for Marketing Excellence are presented to those organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries, budgets and a diversity of marketing programs.

The South Australia State winners in the 2011 AMI Awards for Excellence were announced at a luncheon this week.

Advantage SA members who won awards are as follows:

scosa Spastic Centres of South Australia Inc won the Brand Extension Award with their We are scosa campaign.

Alzheimer's Australia SA won the Consumer Insight Award, the Brand revitalisation category and the Marketing Communications Business to Consumer Category with their Dementia is Confusing with Memory Man campaign.

The University of Adelaide won the Education Award with their School leaver engagement strategy.

Adelaide City Council won the Experiential and Brand Experiences Category with their Picture Adelaide campaign.

X Lotto, Lotteries Commission of South Australia won the Multimedia and Interactive Category with The guy from Adelaide who is giving away his lotto money on Facebook campaign.

These State winners will now go on to compete with the winners from the other states and those national companies that enter as national entries and make the grade as finalists in the 2011 AMI National Awards for Marketing Excellence.

Advantage SA would like to congratulate these members and wish them luck going forward!