08 April 2011

Advantage SA has welcomed two dynamic South Australian professionals in the roles of Chief Executive and board member.

Advantage SA is proud to announce that Karen Raffen will take over the reins as its Chief Executive Officer next month with Kojo Group's Chief Executive Officer, Loewn Steel joining the Advantage SA board.

Collectively Karen and Loewn bring with them over 40 years of experience in both senior management and executive positions across a diverse range of industries.

Karen brings a wealth of expertise to Advantage SA as a seasoned CEO with two prominent and innovative South Australian companies being Perks & Associates and Toop and Toop Real Estate.

Advantage SA Chairman, Frank Filosi said that on behalf of the Advantage SA board members, he was delighted to welcome Karen to Advantage SA as its new CEO and Loewn as a Board member.

Newly appointed Karen Raffen, said that she was looking forward to commencing her new role. "I'm excited about the opportunity to take over the reigns and lead the dynamic Advantage SA team at what is a particularly exciting time for the organisation, as it continues to evolve under the new brand Advantage SA."

"Advantage SA plays an important role both within and outside of the State as the positive voice of South Australia, fearlessly promoting the key advantages of the State through a number of important campaigns, programs and initiatives. I am an extremely proud South Australian and I'm honoured to be appointed in the Chief Executive
Officer role to lead Advantage SA further towards making its voice even greater."

Loewn Steel, Chief Executive of Kojo Group Pty Ltd; a leading South Australian based Digital Media, Marketing, Events and Entertainment business will be joining Advantage SA as a member of the board.

Advantage SA Chairman, Frank Filosi said that Loewn's appointment, along with the new CEO's appointment would prove beneficial for the organisation.

" Both individuals are professional focused leaders and highly effective strategic thinkers. Together, Karen and Loewn will bring a wealth of experience and a diversity of skills to Advantage SA. We (Advantage SA) are pleased to have them both on board and look forward to their contribution towards maximising the future success of the organisation and the State."

ENDS

For media information and interviews, please contact Danielle Tsogas, Director, Marketing and Communications, Advantage SA on 8211 8111 or 0411 143 310 or danielle.tsogas@advantagesa.com.au.