Interstate Media Program

Supported by the Government of South Australia, the Interstate Media Program looks to challenge and alter perceptions of South Australia held by key editors and interstate media representatives.

Advantage SA hosts selected interstate media guests on a series of tours which profiles the State as visionary, creative and innovative. 

The tours showcase various businesses and industry sectors providing an informative, hands-on experience that highlights the key advantages of the State.  

As part of Advantage SA's Around our State program, South Australian business leaders join the media on the tours, a key benefit of Advantage SA Foundation and Major Corporate membership.

Visit the Flickr page to see pictures from some of the Around Our State tours.

Comments from 2011 Export and Trade Tour

"I can't commend you highly enough on the Export and Trade tour. The day was extremely informative and well organised. All of the presenters offered meaningful and relevant insight into key objectives and direction of their industry sectors and gave us a clear insight into the types of volumes and markets SA is servicing. Well done to you all and the presenters and tour guide. Thanks for such a great day. Whilst we said it was a full-on day - the pace is good because it keeps things moving along and ensures the day is as productive as possible."

Nikki Thomas, Sales Manager, Salmat

"The Around Our State Program certainly provides a great opportunity to get up close and personal with some very successful South Australian businesses and industry sectors. Its a real eye opener in terms of what's being achieved by some amazing entrrepreneurs in our own backyard. We should be proud!"

Angela Leske, Innovate SA

Comments from 2011 Aquaculture Tour

"Participating in the Aquaculture Interstate Media and Around our State tour offered us a platform to meet, engage and network with journalists and other Advantage SA members conveying an industry perpective on current burning issues."
Andrew Ferguson, CEO, Ferguson Australia

"I'd recommend attending one of the Advantage SA Around our State tours. I met a whole new group of people and gained a deep understanding of a whole new industry in two days."
Will Fuller, Account Director, Fuller

"I knew very little about the aquaculture industry before attending the Around our State Aquaculture Tour and now feel I have a strong comprehension of it, of its importance to SA and to Australia's economy and to the world's food resources and environmental care.

Jo Studdert, Freelance Writer for The Australian  

Comments from 2011 Innovation Tour

“Thank you for bringing such a highly relevant mix of media to SAGE on Tuesday, I have been overwhelmed by the resulting interest. I’ve hosted many media in my time, but this is certainly the most positive outcome I’ve seen in a long time.  A great result for SAGE.  A big thank you to Advantage SA, you continue to do a brilliant job and give your members enormous value."
Rachael Oates, Communications and Marketing Officer of SAGE Automation, one of the businesses showcased in the Innovation Tour.

"The trip was very well organised. As well as being attracted to some of the companies and individuals I got a couple of ideas for issues-based stories which I will pursue...a full and very useful day."
Leo D'Angelo Fisher, Journalist, Business Review Weekly

"The main benefit of the visit, overall, was being exposed to several story ideas which can be followed up later by phone and email, and the tour was very well run."
Chris Pritchard, Journalist, The Australian

Comments from 2010 Sustainability and Renewable Energy Tour

"Thank you and your team for a fabulous media tour. The program was excellent, impeccably organised and will no doubt generate many stories, not just from the presentations, but also from the new contacts made."  

Sarah Martin, Business Journalist, The Advertiser

“There are so many great news stories of innovation and initiative around our State that deserve more recognition. Well done Advantage SA for highlighting these outstanding achievements.”

Paul Reynolds, Managing Director, Blanco Food and Events

Innovation Tour highlights by Kevin Naughton, Business Editor, InDaily