Our Brand

2009 marked a significant change for our organisation. Advantage SA and its co-brand Advantage Adelaide is the new brand and revised direction of SA Great. It is an appropriately bold, ambitious and innovative step that maximises the organisation’s ability to influence the State’s future prosperity. Advantage SA and its co-brand Advantage Adelaide for use outside the State, clearly communicates the key advantages that the State now enjoys. 

This brand can cross geographical boundaries and have the ability to resonate both within and outside the State.

Brand Values

United

A positive South Australian voice uniquely connecting media, business and government.

 

Fresh

We’re admired for our style, savvy and innovative thinking.

 

Bold

Fearlessly promoting the key advantages of our State.

 

Ambitious

We make things happen and get things done.